• 30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

      The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach. Yet… designing a high-converting landing page is tough. There are so many elements to get right: the copy, the desi ...

      The Daily Egg- 14 readers -
    • Social Media Image Sizes – A Quick Reference Guide for 2017

      If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too. We have you covered, though. From staid, professional Linked ...

      The Daily Eggin Social- 30 readers -
  • Are the Top AdWords Ads for “Golf Vacations” Subpar?

    If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you study top AdWords ads in competitive markets, you’ll often find great examples of effective ad copy and landing pages that can inspire ideas to improve your own AdWords campaigns. I ...

    Adam Kreitman/ The Daily Eggin Paid Search- 13 readers -
  • 5 Ways to Find the Best Products to Sell on Amazon

    With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon. Nowadays, Amazon has become synonymous with ecommerce. Apart from being a great online store, it is known ...

    The Daily Egg- 13 readers -
  • What is Keyword Cannibalization?

    Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page ends up with diminished authority, a lower click-through rate and even lower conversion ...

    The Daily Egg- 10 readers -
  • Just How Proven Are *Those* Proven CRO Tips?

    In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I wante ...

    The Daily Eggin How To's- 4 readers -
  • Designing for Subscription: 6 UX Musts for Increasing Sign Ups

    Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. Your physical store can accept payments via your Shopify subscription and now you can even get your basics like underwear or healthy food delivered to you through services like Stance and Graze respectively. Subscription servic ...

    The Daily Egg- 10 readers -
  • The Online Business Owner’s Operational Website Checklist

    A common oversight that many online businesses make is NOT using their own website. Simply put, they don’t spend time being in their visitors’ shoes. Many site owners are busy doing day-to-day business-as-usual tasks. Working on new features, promotional campaigns or whatever other millions of things that are sitting on their to-d ...

    Sean Work/ The Daily Egg- 12 readers -
  • What is Knowledge Commerce?

    The monetization of the process by which you share your knowledge. Benjamin Franklin once said, “An investment in knowledge pays the best interest.” Even with the passing of years, this quote hasn’t lost its meaning. But what if you could create a business entirely out of your knowledge? Would the returns be significantly ...

    The Daily Egg- 9 readers -
  • Profiting With Instagram Stories Ads: What You Need To Know

    When it comes to social media marketing, Facebook and Instagram are probably the most important two players on the market in these days. There are more than 2.7 billion monthly active users on Facebook and 700 million Instagram users. Almost four times the audience of Instagram however, does not make Facebook better. In many ways, for mar ...

    The Daily Egg- 20 readers -
  • 7 Ways to Completely Blow Your Online Advertising Budget

    Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, billboar ...

    The Daily Egg- 17 readers -
  • 6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months

    You’ve heard the expression, “attitude is everything.” It’s one of those inspirational shticks that you hear at the end of Ra-Ra sessions. And, as much as you may not like to hear it, it’s true. When it comes to conversion optimization, I’m a tactical guy. I crave strategy. I meditate on metrics. I eat data for breakfast. I have dreams ab ...

    Jeremy Smith/ The Daily Egg- 7 readers -
  • 3 Advanced Conversion Tips We Learned from the 2014 Holiday Season

    Everyone knows that the holiday season is the busiest ecommerce time of the year. Beginning on Black Friday, running through Cyber Monday, and hurtling to the final days of December, shoppers eagerly snatch up merchandise online. Many retailers depend heavily on the holiday season for the revenue that will take them through much of the ...

    Neil Patel/ The Daily Egg- 10 readers -
  • The Daily Egg Year-End Roundup: Best Posts of 2017

    It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that will retain value well beyond t ...

    Sean Work/ The Daily Egg- 15 readers -
  • Closing the Perception Gap, Closing the Sale

    What are the elements that make the biggest difference in your conversion rate? You might be surprised. Keep reading to learn the one often-overlooked element that’s most likely to help professional service providers close more sales. The surprising perception gap When it comes to the psychology of professional services buyers, you ...

    Lee Frederiksen/ The Daily Egg- 11 readers -
  • How to Generate More Sales From an Ambassador Strategy

    It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees: The question is when you’ve established a relationship, what do you do then? According to Tapinfluence, 67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge.

    The Daily Eggin How To's- 12 readers -
  • Maximize Your Instagram Sales With Help From These Third-Party Platforms

    The recent explosion in Instagram hype is capturing the attention of marketers everywhere – especially those of us who are keeping tabs on trends in visual storytelling and social media-based audience building. As of this past fall, when the most recent official Instagram community stats were released, the social channel had over 800 million monthly active users, ...

    The Daily Egg- 11 readers -
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